We all remember print advertisements — you know, those things that were once done in small books that were made out of paper? Every year, a lot of companies put a ton of money into 30-second television spots during the Super Bowl, but how do you convey an idea and get people to do something in a single image? Here are seven clever print advertisements that do an excellent job of conveying what a company’s product does and entertaining the reader at the same time.
8 in 1 dental snacks (snacks)
This ad was created by Publicis in Frankfurt, Germany, and was published in March 2009
The caption reads: “Bad dog breath?”
Alka Seltzer (antacid relief)
This ad was created by PROVID in Kiev, Ukraine; it was published in April 2008
The caption reads: “Hangover is dangerous.”
Bose (noise-cancelling headphones)
This ad was created by DDB advertising agency in Singapore
Fresh Step (cat litter)
This ad was created by DDB West in Los Angeles, CA
The caption reads: “Cats everywhere are having a hard time smelling their litter boxes.”
Lifebuoy (sanitary hand wash)
This ad was created by Lowe Indonesia in Jakarta, Indonesia
The caption reads: “You eat what you touch.”
Nutripro (diet dog food)
This ad was created by Prolam Y&R in Chile
The caption reads: “Life’s hard when you’re a fat dog.”
Take a look at alternate versions of the Nutipro ads.
Pedigree (light dog food)
This ad was created by TBWA in Paris, France
The caption reads: “Perhaps it’s time to turn to Pedigree light dog food.”
Take a look at an alternate version of the Pedigree Light Dog Food ad.